2018 LoveShack Vacations Agent of the Year: Erika Lafata


By Sydney Crago on June 24, 2019
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It is our pleasure to announce the winner of the 2018 LoveShack Vacations Agent of the Year, Erika Lafata!

If that name sounds familiar, it’s because Erika is a repeat winner after also earning the award in 2017. Erika is an excellent example of how attention to detail and personalized service benefits her travel clients, while also contributing to professional success.

In the past two years, Erika has seen her romance travel business blossom. While she spends time working with couples to plan their destination weddings, she finds that most of her clients come to her to book honeymoons and anniversary trips. She says the resources available to her as a LoveShack Vacations Romance Travel Specialist help her connect with her clients and create the best possible travel experience for each couple. Erika explains that the LoveShack Vacations agent toolbox “really helps my prospective clients hone in on what they are looking for in their travel experiences and really helps me get to know them.”

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Erika believes her client connections are what sets her agency apart. Working with local clients makes it easy to schedule face-to-face meetings and allows her to showcase the value of the personal touch a travel agent brings to the client’s experience.

“I like to do an in-person visit to drop off trip documents and answer any last-minute questions they might have. I still do book some family travel, so if there are little ones going on a trip, I bring a few gifts like books and other things to keep them occupied during the plane ride.”

Not only is she dedicated to planning the best possible trip for her clients, Erika stays up to date on travel industry news and attends industry events. For the past two years, she has attended the annual Crystal Conference and Awards to connect with her fellow LoveShack Vacations and KHM Travel Agents, plus key travel industry partners. She also participated in the annual Travel Leaders Network EDGE conference. Erika says that she sees these events as important opportunities to connect with other industry professionals.

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“Relationships are everything in this business.”

Though there is a lot to love about working in travel, Erika’s says her favorite part of her job is the moment she knows her clients have successfully arrived at their resort, and she starts seeing social media posts about how much they are enjoying their vacation.

We are proud of everything that Erika and the rest of the LoveShack Vacations team accomplished last year. We look forward to seeing the exciting adventures that 2019 brings to them and their travel clients!

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